Since its launch in 2007, Taika ('Magic' in English), has established itself as one of Iittala's best loved series. The unique illustrations of Klaus Haapaniemi, whose recognisable style is a mixture of influences from Finnish folklore to Slavic animation and Japanese etchings, work in unison with the clean lined shapes of Professor Heikki Orvola.
`At the start of the design process, I wanted to create a rich collection of products with a strong Nordic aesthetic. I also wanted to include playfulness and mysticism´, Klaus Haapaniemi reflects.
`To me, the shape dictates how the pattern is used,´ Haapaniemi says. `I was inspired by Art Nouveau style compositions, where the pattern is in a controlled collision with the shape of the dish.´
A small story on every dish